Appeal Of Urban Films

New films come out that represent the working class in a stereotypical way to how society see's them, but the appeal and background information comes from facts and intreseting storylines. Gangs in today's society are found everywhere in the world and vary from the people involved. Gang culture grab the interest of the media easily and are often put into situations that are often found in film storylines. Although we hear much about how gang culture causes haovc in today's society, the real question lies is that are they influenced by the films? And if they are why?

By speaking to different individuals the appeal to boys seem's to be violence in the film and how life like the imagery is. While girls on the other hand relate to the problems of the characters easily. Overall, the conclusion of the appeal to urban films is the film is based on a young generation that can be related to easily by their audience members which results in their fast appeal and growing interest from others.

The popular films Kidulthood and Adulthood shocked audience as it was a film that was different from others that concentrated mainly on the young generation and how times have passed. Although the two films were linked directly they were distrubed by seperate companies, Kidulthood by Revolver Entertainment and Adulthood by Pathe Pictures International. Revolver Entertainment is mainly known for their promotional stunts and preformed a stunt for Kidulthood billboard adverts.

Adulthood used the brand puma to attract their audience, by having jumpers and hooded jumps from the brand it began questioning the audience into having them aswell therefore used social networking sites such as facebook to set up competitions for fans to have access to a jumper. Even till this day the Adulthood website still offers fans to meet the cast.

Anamika Kayal